Kid Rock shows his frustration with Bud Light’s new choice of influencer that he took out several cases with an automatic gun.
The pro-Trump singer, wearing a MAGA hat, said he wanted to send a ‘clear and concise’ message after discovering trans content creator Dylan Mulvaney was working with the beer company.
Mulvaney, 26, announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
She was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer.
The 52-year-old right-wing conservative posted the footage online and said after shooting the cans: ‘F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.’
But some fans of Mulvaney said that they ‘loved’ the direction Bud Light was going to be more progressive.
Such a shame @budlight, not getting my money anymore. #BoycottBudLight #GoWokeGoBrokeBudLight pic.twitter.com/xXk8KZvv2z
— Brian Black (@USAFVet17) April 2, 2023
Several former customers filmed themselves pouring the beer away – down the sink and toilet – while others emptied their fridge of the product into bins.
But the company has stood behind the TikTok star, who has been accused of dressing in a childlike way, with more than 10 million followers, with Anheuser-Bush saying the cans were a personal gift to her.
They added that she is one of the hundreds of influencers that the company partners with.
In a statement, the spokesperson said: ‘From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
‘This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.’
The decision to work with Mulvaney, who posted a video advertising the beer company’s March Madness contest offering customers a chance to win $15,000, has caused a huge backlash.
Conservatives were quick to slam the decision, with many saying that the beer maker was pushing ‘gender propaganda’.
There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity.
‘Ok I kind of love that this is the direction Bud Light is going,’ wrote one user.
‘I seriously love her so much!! She gets us!’ added another.
‘I never knew I needed to see Audrey Hepburn drink bud light. But who knew it could be better,’ stated one more.
‘If this is not an April Fool’s Day joke, then I am SERIOUSLY excited for you to have your face on a can of… well, ANYTHING!’ another supporter wrote on Instagram.
It comes after the Vice President for the company’s marketing bragged about making it a ‘strategic priority’ to make sure women are represented.
— KidRock (@KidRock) April 4, 2023
